First of all, you need to do a bit of research. You can't automatically create great icons. Most of the time, it takes a bit more work than this. So the question is - what exactly can you do in order to create a great icon? Well, first of all, look over other web icons that are online. Look at really popular sites and check out their icons.
One of the first things that you are going to notice is that they have really, really simple icons. These icons may not look like much at first, but you have to understand that's the idea. Think of it this way:
Web icons and computer icons are preferential to file names because you can remember them a lot easier. Have you ever played a game on the computer, sat back, and then forgotten what the name was. If it has a typical, generic icon, then there's a chance that you won't remember it. However, if you have an icon that represents just that particular program or site, there's a chance that your users will be able to remember at least that, as opposed to not remembering anything at all. You want to have a simpler, easier to recognize icon.
The reason is the same as above - it's easier to remember. But you have to keep in mind that you also don't want to have web icons that aren't really a lot of fun...but you also want to be able to take your icon and have a user try to find your website later on and think "Hey, I remember that icon! I'm on the right site!"
The best way to create an icon is to look into an icon editor. On one hand, you could just use paint...except you're unlikely to get exactly what you want out of it. Not to mention that people are putting a lot less emphasis on two d web icons. While they're more acceptable than two d computer icons, try to do what you can in order to create a three d icon. It'll make your site look better and it'll make it easier to remember.
Keep in mind that simplicity is best, as stated above. Try to examine other icons to get a good idea of what's popular and what colors go well together.
Make sure that when you buy your icon editor or download a free one that you take your time to check a see if they have any free images packages. While it may not seem like such a big deal, you have to understand that these images packages will help you get on your way to designing your web icons.
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